It was a hotly contested…er…contest this time, thanks for the many wonderful entries.
Bullsville’s got a lot of sloganific qualities to capitalize upon: its newfound “Irish”-ness, its predilection for Oprah, its quality booty, even its steadfastly turgid bloggers. But Durham Autophagia takes home the prize this time for his contemporary spin on some boosterism from yesteryear:

The Durham County Library gets credit for the original sign image, which can be seen in its historic geographic context at Autophagia’s renowned blog.
We still want Oprah.
I guess Truth, Beauty, Freedom, and Love were already taken.
Wow, there’s even a shadow. That’s some dedication.
I think you’ve got a typo in the first sentence there. Shouldn’t it read, “It was hot contestants this time?” Or maybe that’s that beaver thing… I get so confused.