Be very afraid, Dermites.
I have seen the future, and it is being marketed in Raleigh. “West at North,” a new residential condo funhouse in GlenSo, has a silly web site (complete with stupid “whooshing” noise, 3D flybys, insipid announcer, etc), but their print ads are really something special.
Let’s break down the colorful notice that appeared in last week’s Independent Weekly and see if there are any clues about the intended demographic, shall we?
Sigh. Our time is coming…
June 7, 2007 at 11:44 am
So Raleigh has engaged in so much sprawl that they now have to market to the people who hate the sprawl they made? Yeah, it feels so much better when I stop hitting my head with a hammer.
June 7, 2007 at 1:06 pm
Great deconstruction. Pardon me for stealing your girlfriend, dude — she might like your pool, but everyone knows Durham has better drugs.
June 7, 2007 at 3:01 pm
Thanks for tackling the “Pardon Me For Living” campaign. I was going to cancel my subscription to The Independent for running that obnoxious full-page ad for them every week…although the pic with the girl and her boob hanging out is kinda amusing.
(Oh, yeah, the Indy is free…and I voluntarily read it…and there’s no other newspaper published out of Durham that covers Durham…)
June 7, 2007 at 10:54 pm
how urban hip can they really be if they don’t even mention “fuck pad”?
June 8, 2007 at 8:38 am
Now I know what I miss by not reading the Indy every week. I try, but I usually fall asleep on the Front Porch.
June 8, 2007 at 4:31 pm
Yeah, we need a developer who cuts out the bullshit and instead of giving the place some ambiguous directional name (West at North? At Glenwood South? Huh?) they should just call ‘em The Fuck Pads at (insert neighborhood/district here).
June 10, 2007 at 10:28 am
Shat–great ad deconstruction. Their radio ads on UNC/NPR aren’t much better. It sounds even more idiotic when read out loud — try it — “west at north at glenwood south”. hey, where’s the word “east” while yer at it?
ah, the Indy. they take ad revenue from raleigh businesses and give little raleigh cultural coverage in return (except for anything to do with Kings of course—get ready for that anniversary post-mortem story “One Year Without Kings–Raleigh Rocks On”. Yep,our Robin Hood media model at play. they’re so stupid (or lazy) in raleigh, that they don’t even notice. don’t get me wrong, I LUV DURM, but my friends in raleigh often say “WTF?” with each lopsided edition of the wIndy.
June 11, 2007 at 1:33 pm
sign up now at it’sallaboutME.com. Angry advertising—it’s so hip, so now.
November 26, 2008 at 9:27 am
It’s some werid but maybe acceptably