No big update today kids (even we creative classers gotta work sometimes), but you’ve got until Sunday night to get your submission in for the “What should the Oprah building say next” contest below.
The winner will receive their very own miniature Jimmy-Crack-Corncob Pipe, courtesy of the greatest store known to mankind, Sam’s Blue Light, purveyor of beerage, pipeage, and even “Pong” balls (can someone please tell me what the heck those are for-?).
Until next time…keep smokin’.
Okay, uh…so there’s this website, see, and it’s supposed to be all about how groovy downtown Durham is…and it’s, uh, sponsored by the development company that has a near-monopoly on all the buildings downtown, cause they, like, swooped in like a vulture and bought them all.
And…er…I guess it’s kinda playing on the whole wiki- web 2.0 – user-generated – content – is – the – new – cool – meme, cause it, uh, asks people to submit their own photos and quotes about, well, how “groovy” it is to “Be” downtown Derm.
But, you know, it’s kinda silly, cause what they’re really asking people to do is, like, increase the value of their “brand,” which is downtown Derm, since, like, they own it and want to sell it back to you. So, you know, it’s kind of more like a cynical manipulation of “interactivity” than, uh, truth.
And, um…after doing some tests, I wonder what would happen if people really took them at their word and, I don’t know, submitted some really…interesting…items for their little “Derm Groovy” web site, you know?
I’m not saying people would, y’know, goon them or anything…but they don’t call it the “creative” class for nothing, right? I mean, nobody would enjoy finding a way to turn their own marketing tools against them, right?
Guys, this’ll work for you.
I know your “Blog” is only a week old, but hear me when I tell you this: the hype machine waits for no man. You gotta get the buzz. The ‘net is cute, but what I’m talking about is taking it to to a whole new level.
I’m telling you guys, this’ll work.
(apologies to the oh-so-patient folks at 305 South Anti-Mall)
You know, anyone can criticize.
The other night, as our little confederacy of real estate artisans was sitting around kibitzing about the “Shat” at the “Fed,” we realized that we need to heed the advice we see on all those bumper stickers in the Wholefoods “Parking Lot of Death”—we need to “be” the change we want to see in this world.
So here’s our little plan—every week or so, we’re going to serve up some ideas to make this town even more special than it is already. So without further ado, here’s the first installment of…
“MAY WE SUGGEST…”
Recently, the local Bureau of Boosterism came up with a new slogan for our fair city (see below). As noted by other (swollen) members of the local blogosphere, it met with a decidedly lukewarm response from some quarters. It also cost over 60 large!
Now, we creative class-ers know a thing or two about “branding.” So here, free of charge, is our expert advice on totally in-the-moment “mind share grabbers” for the Bull City.
Hey ‘Shatters! Now it’s your turn! Put on your best focus group thinking cap and offer your own suggestions for new slogans in the comments!
The winner gets a special Bullsh@t “key fob” or other “nifty doodad.”