Okay, uh…so there’s this website, see, and it’s supposed to be all about how groovy downtown Durham is…and it’s, uh, sponsored by the development company that has a near-monopoly on all the buildings downtown, cause they, like, swooped in like a vulture and bought them all.
And…er…I guess it’s kinda playing on the whole wiki- web 2.0 – user-generated – content – is – the – new – cool – meme, cause it, uh, asks people to submit their own photos and quotes about, well, how “groovy” it is to “Be” downtown Derm.
But, you know, it’s kinda silly, cause what they’re really asking people to do is, like, increase the value of their “brand,” which is downtown Derm, since, like, they own it and want to sell it back to you. So, you know, it’s kind of more like a cynical manipulation of “interactivity” than, uh, truth.
And, um…after doing some tests, I wonder what would happen if people really took them at their word and, I don’t know, submitted some really…interesting…items for their little “Derm Groovy” web site, you know?
I’m not saying people would, y’know, goon them or anything…but they don’t call it the “creative” class for nothing, right? I mean, nobody would enjoy finding a way to turn their own marketing tools against them, right?